Postcards are a “key tool” in today’s world of modern marketing. A brief and captivating message, combined with an enticing offer, will generate sales, inform customers, and increase brand awareness.

Postcard Marketing Group, offers a postcard products that allows your

business to conduct low cost direct mail promotions aimed at increasing

your visibility and gaining market share from your competitor.

Gain Competitive Advantage

Postcards are for everybody! We can show you how to maximize your marketing dollars and assist you in creating a postcard mailing campaign that will give your company a competitive edge and open doors to greater business opportunities. Our experienced staff, and in-depth understanding of how to reach your target audience, can be a valuable component in the success of your campaign.

Benefits of Postcard Advertising

• Keep your name in front of customers.

• Postcards generate a high ROI

• Flexible, informative and creative.

• Postcards are high impact and low cost

• Separate yourself from the competition.

• Establish regular communication between

you, your customers and future customers.

• A well-produced postcard establishes a bond with customers.

• Postcards sell products and services.

Save time & money with Mailing Services!

We now offer you the convenience and savings of

mailing your print job for you. We make mailing easy and affordable and can produce and mail your postcard for less money than doing it yourself. No more hassles of licking stamps and going to the post office!

Uses of Postcard Advertising

• Generate website traffic and sales leads.

• A cost effective way to promote new specials.

• Promote company awareness.

• Announce new products, web sites, store

locations, etc.

• Inexpensive, effective way to thank customers.

• Use as a coupon and/or survey for clients.

• A great way to test market new products and measure advertising campaign responses.

• Tradeshow/Event promotion.

• Maintaining customer contact.

Marketing With Postcards

Regular postcard mailings will give you the optimal results. Repetition is key to your marketing success and you’ll see an impressive growth in your business over a 12-month period. A year long postcard marketing campaign will cost approximately $6.00 per name per year – a very cost effective way to build your business.

The “industry standard” for direct mail marketing is a 1-2% response rate. By targeting your niche market, and writing your text copy to target specific industries, you can increase this response rate significantly. With our marketing experience, we can show you how to see a consistent business growth pattern using this low cost, high return marketing tool.

FOR MORE INFORMATION, CALL:

www.easymailmaker.com

(877) 790-MAIL OR E-MAIL: Travis@postcardmarketinggroup.com



Trying to find low cost pet insurance is not too difficult if you know where to look and what to ask for. In most cases you can find insurance for dogs starting under $10 and plans for cats starting under $8.

Obviously these would be entry level plans that just cover basic accident protection but perhaps that is all you want. Clearly, the more money you are willing to pay, the more coverage you can get. But if you are set on finding low cost pet insurance for your pet, here are some tips to help you.

Discounts

Always ask for discounts; since the insurance industry is a competitive one, they offer discounts for many different things to earn your business. For example, if you are a member of certain professional organizations, if your pet has taken training courses, or if they are microchipped, you will likely qualify for a discount. So always ask for discounts!

Deductible

One way to get a lower insurance premium is to ask for a higher deductible. Most plans start off at a $100 deductible, but if you are willing to go up to a $500 deductible you can save even more.

Get 3 Quotes

It is always a good idea to get at least three quotes from different companies to make sure you are getting the best low cost pet insurance. Try to get quotes on three comparable plans so they are easier to compare.

Avoid Upsells

When you call to get a quote most companies will try to upsell you to a more expensive policy. To prevent this from happening to you, make sure it is clear what kind of coverage you want and how much you are willing to pay, otherwise it is to easy for them to get you to agree to a more expensive plan.

Best Value

Don’t just look for the cheapest pet insurance plan, but also which one offers the best value. While it is a good idea to save money, you also need to get good value for that money. So if you find a better plan for a little bit more money that might be a better idea.

Ask Your Veterinarian

It is always a good idea to consult your veterinarian before buying a low cost pet insurance policy. They will likely have had a lot of experience dealing with these companies and can give you many pointers when it comes to which company to buy a policy from.

Actually Call Them

These days you can buy anything online, including pet insurance. But you should call them and find out if they have a responsive customer service department. What good is it paying all that money if you can’t get any claims paid out?

So use these seven tips to help you find low cost pet insurance. But remember the lowest price might not necessarily mean that it is the best value for you. So try and get at least three quotes before making up your decision. Saving evening at a few dollars a month can really add up over the years of paying premiums for your pet.

If all of our neighbors would just drive even less, we’d get lower auto insurance rates.

And that could be in the process of happening. When Americans spend less time on the road, the frequency of auto accidents declines. And when auto accidents go down, so do claims on auto insurance. That gets the ball rolling: When auto insurance companies see their costs on claims declining steadily, they typically respond to market conditions by lowering their auto insurance quotes and, ultimately auto insurance rates in a bid to stay competitive. And voila!, we write smaller checks for our auto insurance premiums.

With run-away gas prices, Americans are already driving less. The Federal Highway Administration (FHWA) reported in May 2008 that Americans are driving at “historic lows.” The estimated “vehicle miles traveled,” or VMT, for March 2008 fell 4.3 percent compared to March 2007, making it the sharpest dip for any month since the FHWA began tracking traffic-volume trends in 1942. Want to follow driving trends? The FHWA publishes monthly “Traffic Volume Trends.”

When auto accident claims go down, auto insurance companies can usually respond fairly quickly. To adjust premiums, they must file new auto insurance rates with every state in which they operate. They can file new auto insurance rates any time they want to respond to market conditions, and many states offer a “file and use” system, where auto insurance companies can file new auto insurance rates and begin using them immediately without prior approval from the state insurance department. Some states even have a “use and file” system, so insurers can implement new auto insurance rates and then officially file them shortly thereafter. This way auto insurance companies can begin passing on savings (or increases) right away.

The nation’s largest auto insurance companies are the first to see trends in accidents and claims payments due to the sheer volume of their claims data. For example, State Farm, the nation’s largest auto insurance company, handles about 19 million auto insurance claims a year (that’s a little over 17 claims per minute, all day, every day).

Robert Passmore, Director of Personal Lines for Property Casualty Insurers Association of America (PCIAA), an industry trade group, says, “This is where you see competition kick in.” He notes that if you live in a state that requires “prior approval,” it would take a longer time to see rate reductions. That means Californians and New Yorkers could be tapping their toes waiting for auto insurance rate reductions while everyone else pockets savings.

Auto insurance companies also note that auto insurance rates have been holding steady or declining over the past few years anyway. For example, State Farm customers in all states have seen rate reductions between Jan. 1, 2004, and Dec. 31, 2007, and customers in 39 of those states saw double-digit percentage rate decreases. (State Farm policyholders in New Jersey got the biggest drop of 29.19 percent.)

Passmore cautions that other factors could offset the trend in reduced driving  specifically, medical costs from bodily injury claims, legal costs relating to claims disputes and repair costs that are, for now, rising faster than the rate at which auto accident claims are going down.

Darn those repair, medical and legal costs! If it weren’t for those, drivers could already be seeing lower auto insurance rates (as we sit at home). However, auto insurance companies generally agree that if we see significant auto accident reductions, lower auto insurance rates won’t be too far behind.

Perhaps at the $6-a-gallon mark?

Will reduced driving mean lower auto insurance rates?

Insure.com asked the nation’s top auto insurance companies whether high gas prices and reduced driving are translating to lower auto insurance rates yet. Here are their answers.

State Farm spokesperson Dick Luedke notes that State Farm auto insurance rates have been on the decline nationwide since 2004, but reduced auto accident claims are not yet leading directly to further auto insurance rate reductions: “Our actuaries look at claims data not just to see the recent past, but also to see what might change the future, like gas prices.”

Luedke says there’s no hard and fast rule as to what level of auto accident reduction would spark lower auto insurance rates, but says, “If we saw a reduction as big as 10 percent in accident frequency, we would have reacted long before that.”

Allstate spokesperson Kate Hollcraft says, “We have just recently seen a decline in automobile claim frequency and if this continues through the summer months, we would probably be able to attribute it to a rise in fuel costs.”

Progressive spokesperson Leah Knapp says, “We don’t speculate about future rate changes, but it would be accurate to say that we continuously review market and business conditions, including monitoring losses, so that we can ensure our policies are accurately priced everywhere we do business. When our analysis suggests our rates require adjustment, we may seek to either raise or lower rates accordingly.”

Nationwide Vice President & Policyholder, Standard Auto Product & Pricing, Larry Thursby, observes that “customers are having fewer accidents.” But he notes it’s been that way for a couple of years due to a variety of factors, like an aging population that becomes safer drivers, graduated licensing laws for teens and crackdowns in drunk driving. In addition, potential auto insurance rate reductions due to accident frequency are being offset by inflation in the usual suspects: medical and hospital costs, repair costs and legal costs.

Thursby says that Nationwide has been passing along cost savings by offering guaranteed renewability, lower surcharges and broader “forgiveness” for accidents, fender-benders and minor violations.